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"FPGA vs. ASIC Design" Panel to Kick Off IEC Executive Forum @ DesignCon 2004

CHICAGO, December 17, 2004 -The International Engineering Consortium (IEC) has announced that the IEC Executive Forum @ DesignCon 2004 will begin on Wednesday, February 4, 2004 at 9:00 a.m. at the Santa Clara Convention Center (Santa Clara, Calif.) with a panel discussion titled "FPGA vs. ASIC Design," sponsored by Mentor Graphics (Nasdaq:MENT).

Industry leaders in both field-programmable gate arrays vs. application-specific integrated circuits will debate the pros and cons of FPGAs and ASICs as well as the viable emerging alternative, the structured ASIC solution; and discuss how all three are shaping the future of electronic design automation. David Bursky, editor-at-large for Electronic Design Magazine, will chair the panel.

Panelists include Steve Douglass, senior director of new product development for the Advanced Products Group at Xilinx; Bryan Lewis, director and chief analyst, Gartner Dataquest; Jim Smith, director of EDA vendor relations, Altera; Richard Tobias, vice president of the ASIC and Foundry Business Unit, Toshiba America Electronic Components; and Ronnie Vasishta, vice president of technology product marketing at LSI Logic.

The Executive Forum provides an educational opportunity for industry leaders, with a full day of complimentary programming and the opportunity to meet, network, and trade knowledge and expertise in an interactive educational atmosphere.

Following the opening panel, DesignCon Conference Chair Greg Spirakis of Intel moderates the Plenary Panel, "The Roadmap to 65 Nanometers: Design Needs and Technical Challenges." Tsugio Makimoto, corporate advisor for semicondutor operations at Sony Corporation , delivers the Wednesday keynote address preceding the opening of the technology exhibition at 12:30 pm. The Executive Forum concludes with two Monday afternoon panels, "EDA Licensing Models" at 2:30 p.m., chaired by Richard Tobias; and "Leadership in Times of Change" at 4:00 p.m., chaired by Mark Pierpoint, vice president of marketing, Agilent Technologies.

As DesignCon continues to grow, the IEC Executive Forum @ DesignCon increasingly becomes an important experience for senior-level managers and executives in the semiconductor and EDA industries.

The Executive Forum is part of DesignCon's comprehensive educational program. Additional highlights of the program include keynote addresses by Aart de Geus, chairman and chief executive officer, Synopsys; and Jan Rabaey, professor and director of the Gigascale Research Laboratory at the University of California, Berkeley.

About DesignCon (http://www.designcon.com)
The DesignCon conference program provides education and updates on the latest technology news and advances affecting design engineers working at the chip, board, and system levels. DesignCon 2004 will feature specialized tutorials on nanotechnology and a new conference track devoted to wireless topics. The DesignCon technology exhibition delivers practical approaches, techniques, and procedures directly on the show floor, where leading-edge displays from key organizations offer proven solutions for immediate application.

About the IEC (http://www.iec.org)
The International Engineering Consortium (IEC) is a nonprofit organization dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students. In conjunction with industry-leading companies, the IEC has developed an extensive, free, on-line educational program. The IEC conducts industry-university programs that have substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age. More than 70 leading high-technology universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association.


# # #


Contact:
Brock Silvey,
bsilvey@iec.org
Phone: +1-312-559-3301
Fax: +1-312-559-4127

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